Why are they doing this, you ask?
Military Discount - For those individuals who represent their country in military service we offer a discount. This unique opportunity gives each student the necessary hands on experience and will enhance their career skills portfolio with the guidance of the SMWW instructors.
If you have time to master some of these toolsyou'll be able to handle most of the above work at home for free.
Therefore it is easy to assume that it costs a fortune to market a successful mascot. You do not need a mascot costume to participate. And Flo definitely helps humanize the Progressive brand, making them seem much more relatable to their target audience.
Your mascot can and often should actually live its own life providing you with alternative marketing channels.