Weaknesses of citibank

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This investment has opened new sales channel for Citigroup Inc.. It offers lending money for mortgage, consumer finance, auto finance, for managing cash of people. It has partnered several retail brands and is working to build more partnerships. SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating strategies. Weak customer finance is something that may lead this bank down the ladder of success and it may also cause many other people to divert away from this bank. This is one of the major limitations of SWOT analysis. It is good way to forecast the performance of the company through its SWOT analysis, which can help you to check its strong side of Citigroup. SWOT analysis may lead the firm to overemphasize a single internal or external factor in formulating strategies. This investment has opened new sales channel for Citi. However, this recent surge is far from the norm. Its main focus is now on US, Asia and Mexico. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets.

The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. This approach also suffers from one major drawback - it focus on individual importance of factor rather than how they are collectively important and impact the business holistically.

Right now the investment in technologies is not at par with the vision of the company. Recently passed financial reform legislation may crimp some banking operations or impose additional costs on banks.

However, the probability of this happening is extremely slim.

Citigroup global markets inc

The brand has also accelerated its move towards digitization. The company has to face various cases of fraud, which their employees do. The U. You can donwload excellent powerpoint slides on marketing management and business strategy here. There is consistent change in the government rules and regulations, which are great threat for this business. The number of credit card issuing banks has grown globally. Weaknesses 1. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too.

Citigroup has strong financial position, but recession in the economic market can create financial hazards for the company. This may help bring back the investor confidence that the company has been struggling to find as of late.

Limited success outside core business — Even though Citi is one of the leading organizations in its industry it has faced challenges in moving to other product segments with its present culture. Working all around the world Citibank has gained a great name and a great reputation amongst people and customers.

citibank unique selling proposition

The company manages the retail banking operations, which they maintain in over countries. As circumstances, capabilities, threats, and strategies change, the dynamics of a competitive environment may not be revealed in a single matrix. If we look at Citibank, there are several functions and services that it usually offers.

Government green drive also opens an opportunity for procurement of Citigroup Inc. Increased compliance and regulatory risks in the emerging markets — In the emerging Asian markets, there are deeper regulatory and compliance related risks for the brand.

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Citibank SWOT Analysis